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Why Do new MMORPGs have to break the mold?

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I'm a pretty oldschool MMO player who started with Ultima Online when I was 8 years old and worked my way up through games like Shadowbane, Everquest, Dark Ages of Camelot, EQ2, WoW, Wildstar, the Final Fantasy MMOs, etc. I'm 31 now, and the last time I was really excited for an MMO to launch was Wildstar Online. I followed all the hype and got in on launch day, leveled to max etc.

So to circle back to the title, I was wondering if anyone could help me understand why companies making new MMOs seem to all try to break the mold. It feels like every time I go digging through the list of up and coming MMOs for some potential game to get excited about, it's full of games that are trying to re-define the genre.

For example, take a look at Crowfall. It is promoted as a kind of Game of Thrones simulator where players are in smaller sort of instanced campaigns to take control of and potentially become the political rulers of game worlds (or something?)

But my question is why it has to be so complicated. Am I really in the minority when I say that I'd be beyond excited if somebody simply said, "Hey. We're launching an MMO with a good art style, rich environments, and fun combat. It has player versus player, group based content, crafting systems, and is possible to play through to max level solo. We've brought quality of life elements in from some of the most popular MMOs and wrapped that around a new story with new lore and places to explore."

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Anyway, I'm not asking this question facetiously. Am I really the only one who would love for companies to treat the MMO market a little more like they treat the FPS market? Every new game doesn't try to break the mold. If I could wipe my memory and play WoW again for the first time or DAoC again for the first time, I'd love it. The next best thing for me would be a new game that isn't afraid to be similar to those old games so many of us loved.

I'm curious to hear other thoughts on this. I'm also willing to accept it if I'm totally on an island with my opinion here.

*Edit: Thanks for all the responses. I don't think I have time to go through and respond to everyone, but if anyone is curious… I think the overall consensus felt mostly skewed toward "Companies tried making WoW clones for years after WoW and they all failed. Why should any company expect different results now?"

My idea for making this post wasn't to put my opinion out there as having some kind of weight, so I am going to just kind of stroke my chin and think about the responses I got. It's definitely surprising to me, because I thought there would've been more people who shared my opinion. But I got what I came for and learned that it seems like I'm in the minority. Thanks again for taking the time to reply, everyone!

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