Diablo 3

A Message from Blizzard Consumers and Fans About the Future of Diablo

diablo10 - A Message from Blizzard Consumers and Fans About the Future of Diablo

We’re constantly changing and evolving not only our video game purchases, but how we support and contribute to those game purchases. This evolution is vital to our ability to continue doing what we love to do—buying great games—and it’s what makes a video game consumer a consumer.

Over the past several years, the work of evaluating Blizzard purchases and seeing poor decisions from a previously stalwart company has led to new games and other products that we’re proud to have purchased. These are games such as Path of Exhile, DotA 2, and even donations to private servers like Nostalrius. We now have more non-Blizzard, high-quality options than at any point in video gaming history. We’re also at a point where we need to take some of our hard-earned dollars and bring their marketplace power to other developers. As a result, we’ve made the difficult decision to shift some of our money from Activision Blizzard to other companies, and we’re excited to see the passion, knowledge, and experience that they’ll bring to us and even eSports professionals who depend on them for their livelihood (and I know we're thinking about all of them and their families right now before Christmas). This isn’t the first time we’ve had to make tough choices like this. Games like Fallout 76, Star Wars Battlefront 2, Dungeon Keeper Mobile, SimCity 2013, and more would have been highly profitable had we not made similar decisions in the past.

Despite the change in Blizzard's direction, the Diablo franchise remained a love letter that linked us to a time when Blizzard made consumer-centric decisions based around quality and commitment, rather than shitty mobile rip offs for Chinese markets. We’ll continue actively supporting Diablo 1, Diablo 2 and Diablo 3 with playtime, reminiscing, and a cadence that our community loves, though our feelings toward you as company and your games will change. Ultimately, we’re setting up our nostalgia for long-term sustainability. We’re so grateful for the support your company has shown from the beginning, and our fond memories will continue to support the legend of Blizzard past with the same passion, dedication, and creativity that your former employees shared with us in making the old Blizzard so great.

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We’ve also evaluated our plans around future Blizzard games—after looking at all of our priorities and options in light of the change in how you support games long-term, the Blizzard consumers and Blizzard fans will not return in 2019. This was another very difficult decision for us to make. The love that the community has for these IPs is deeply felt by everyone who waits on them, but we ultimately feel this is the right decision versus moving forward in a way that would not meet the standards that players and fans have come to expect… i.e. your shitty mobile game plan and predatory kiddie-gambling strategies rather than the quality and commitment we expect, as well as crappy expansions with little communication with your communities, killing profitable games that aren't profitable enough, etc, etc.

While we don’t make these decisions lightly, we do look to the future excited about what the decisions will mean for our other game developers and all the projects they have in the works. We appreciate all of those old Blizzard games and everyone who worked on them in old Blizzard, and look forward to sharing many more epic gaming experiences made by other companies that were inspired by your old values and old talent.

Good luck with your stock.

Blizzard Consumers and Blizzard Fans

*Credit goes to /u/BlueLightningTN

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