I have a confession to make – I am what you could call a whale in video games. I am a grown up who makes my own financial decisions with the money I have earned. And the way I spend it is my decision so please leave your judgmental comments out as this is not the point I am trying to make. I don't support micro transactions, but I want to let Activision and Treyarch know that their desperate (almost sad) attempts and squeezing every last penny with this shell of a game is quite frankly, pathetic, and will inevitably lead to the end of the Call of Duty franchise.
Business 101 – it is more profitable to retain consumers than gaining new ones. Example, the new Call of Duty is called "Modern Warfare" to appeal to the nostalgia of Call of Duty's heyday and is trying to bring back consumers who played their game years ago. We are now grown ups, who are more likely to have jobs, and earn money and more likely to buy (hint hint) micro transactions. Majority of the money that Activision earns from Call of Duty titles comes from Microtransactions as proven by stock report earnings for Call of Duty Black Ops 3 and Infinite Warfare, and it is not that hard to realize that whales, those who spent a large sum of money on micro transactions are the ones who make up for the majority of MTX sales.
This post is meant to be a laugh at the irony of how Activision and Treyarch really tried to lure in players for a short-term buck, but just deterred their long time "whale" consumers by slowly yet definitively killing the franchise's integrity. This game compromised quality by having filler quantity, and made earning microtransactions feel so unrewarding. Having less than a 1% chance at earning new weapons is just sad and the hot trash filler is quite laughable. Not a lot of dopamine firing anymore. It's ironic that they want you to get hooked like a casino, but who wants to gamble if all they win is unalluring trash.
I have to admit. Treyarch's previous title BO3 made me spend quite a lot of money. Back then, I spent hundreds of dollars on COD Points because the game was so polished. We didn't have 100's of individual camos or filler outfits or useless stickers. The game had something earnest to grind for like Hero Gear and Dark Matter. For those who invested hours into unlocking actually decent in-game content, it made us want to earn DLC weapons as well, as an extension of the content we unlocked by just playing the game. Whatever sunken cost fallacy BO3 employed, it worked and it hooked me. It worked because the guns and outfits were mostly reskins rather than recolors, and they were actually aesthetically pleasing, all the while maintaining the cybernetic coherent theme of BO3.
But what do we have with BO4. It's basically rehash of maps and modes from the previous Black Ops titles and has gimmicks here and there. The game severely lacks content that you can earn in-game. Hero gear being the biggest example I can think of that could have been easily utilized if Treyarch didn't put unlock able specialist outfits into Blackjack's ass. A big problem for me, as a whale, is that the in game content doesn't have a coherent theme, so it doesn't draw me into investing into the game. Because I'm loosely invested in a loosely crafted, rehashed game, there is no incentive or joy in me buying micro transactions. No dopamines firing here. And the operations? Grand Heist? Dia de los Muertos? What the hell is the theme in BO4? This game has an identity crisis, and when I look at the outfits I earned, it just feels dull and clueless. There is nothing aesthetically pleasing about a random bunny suit. The lack of attention to detail the team made, made earning content not enjoyable anymore. It made the game lose its legitimacy as something to be taken seriously and to return to. And I'm not the only whale who feels this way. As stated before, this post is meant to be a laugh at the irony of how Activision and Treyarch really tried to lure in players for a short-term buck, but just deterred their long time "whale" consumers by slowly yet definitively killing the franchise's integrity. Without the whales investing, this casino's bound to run out of business.
Edit* I used the wrong terminology, shark instead of whale. Thanks for the heads up
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© Post "Thanks BO4, I Used to be a Shark for COD but No Longer" for game CoD: Black Ops 4.
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