Open letter to EA: now would be a good time to give something back

FIFA19 2 - Open letter to EA: now would be a good time to give something back

Electronic Arts: you’ve had many truly fruitful years with Ultimate Team in its assorted guises, but especially so with FIFA.

As a FUT Founder, I’m not alone in having thrown quite a bit of money your way over the years in the hope of winning mere bytes of data that might transform my teams from pub squads to something that an absolute stranger might criticise me for in a post-match message, often in a different language. I think I now know how to say “credit card”, and every epithet that you could possibly attach to that, in all major languages.

I do not want to start a debate on random chance packs and FIFA Points, or how people feel about them – because those things should not be the priority right now.

There are a lot of people who play FIFA who have reason to be fearful. A large proportion of your players, young and old, are currently contemplating the ramifications of a global crisis where it’s no longer reasonable to casually spend money on FIFA Points and hope to bag a promo player, or that icon that we all think we’re long overdue. Instead, many of us are worrying about rent, bills, job security and existential considerations that are mostly unprecedented (recent history, obviously) in all the sorts of places where people have an active FUT team.


Of all the things that have disturbed my sleep this week, “have yet to ever pack a Messi” is way down in my order of priorities.

That said, we’re all going to be spending a lot of time at home in the weeks/months ahead, and entertainment will really help.

You’ve done incredibly well on our dime, as a community, for such a long time. But most of us are not in any state to give a damn about a store-focused promo next week, or the week after that, or even the month after that.

So why not step away from cash-siphon promos for now, and shower us with some small measure of love through free content for all until the world returns to a degree of normality? I think that your business model is robust enough to survive a short spell of sensitivity – or, hey, even outright generosity.

Frankly, assailing us with promos where the store is full of special packs and lightning rounds at the moment would be plain distasteful.

I know that I’m an internet nobody making a quixotic attempt to hold you to ransom – but you know what? It’s not an unreasonable request, and I think you can afford it.

I hope I’m not alone in feeling this way.

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