This is going to be a bit of a long artwork post. If you wish to just look through the Logos, you can view them here.
Long Boring background time!
I started this project around the beginning of 2017 after I joined the Overwatch community near the end of 2016. I went to college for 2 years to earn a graphic design degree, and will be furthering my education later this year going back to university to learn Marketing and Branding. Creating logos, and brand identities is something I've loved doing for the past 2-3 years.
2 years ago I saw this amazing post that created a company with branding and identity for Mercy. It gave me the idea that all of the heroes would be fun to create unique and varied brand identities based on their lore, design, style, play style, dank memes, etc.
With that idea in my mind, I started this massive project around Janurary 2017 by starting off with Torbjorn, and going from there. Feburary of 2018 I started burning out as I felt I was running out of unique ideas for each hero.
As such, I missed a few heroes as I felt the unique styles they could have were already existent in other ones I created (Such as Genji and Hanzo) and there have been a few new heroes since then, but I've moved onto to other stuff as of currently.
With all of that boring background out of the way, I present my Overwatch Heroes brand identities! (All hosted through Behance/Imgur)
|Shrike Herbal Teas||Herbal Teas||Logo Arabic Logo||Behance Album|
|Bastion's Birds||Animal shelter Adoption Agency||Logo||Behance Album|
|Doomilition||Esports Team||Logo||Behance Album|
|Switch Pls||Streetwear Clothing||Logo||Behance Album|
|Trash Mouse Tattoos||Tattoo Parlour||Logo||Behance Album|
|DJ Lucio||DJ||Logo||Behance Album|
|Deadeye Investigations||Private Eye||Logo||Behance Album|
|Sno-Yo||Frozen Snow (Ice Cream)||Logo||Behance Album|
|Arewa Cosmetics||Cosmetics, lotions||Logo||Behance Album|
|Raptora Airlines||Aviation||Logo||Behance Album|
|Blazing Affair||Edgy Clothing||Logo||Behance Album|
|LOVEhardt Foundation||Abuse/Poverty Charity||Logo||Behance Album|
|Mako's Smokehouse||BBQ Restaurant||Logo||Behance Album|
|76's Smooth Classics||Classic Radio||Logo||Behance Album|
|Cyberpunk'd||Futuristic Body mods||Logo||Behance Album|
|Omnitect||Hard Light Construction||Logo||Behance Album|
|Torbjörn’s Workshop||Blacksmithing||Logo||Behance Album|
|Time Travel Taxis||Really fast Taxis||Logo||Behance Album|
|Lacroix Pâtisserie||Bakery||Logo||Behance Album|
|Hi There.||Social Media App||Logo||Behance Album|
|Get Pumped!||Fitness Nutrition||Logo||Behance Album|
Thank you for reading through this massive post (if you did, which I don't blame you if you don't). I had a lot of fun creating all of these different styles of logos, learning about 20 different art styles and how to recreate them. In the future, I may revisit this project with a clean slate and create brand identities for the heroes I missed or that came out after I stopped, such as Ashe, Wrecking Ball, Moira, and everyone's favorite, Brigitte.
I owe credit as well to a lot of websites that I found resources, stock imagery, and mock-ups. Including Pexel, Pixabay, GraphicBurger, MockupWorld, Mockup Club, Mockup Time, as well as many others I've likely long forgotten.
© Post "I created fictional companies and branding for most of the Overwatch Heroes! (Long Post) [OC]" for game Overwatch.
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