I created fictional companies and branding for most of the Overwatch Heroes! (Long Post) [OC]

Overwatch7 - I created fictional companies and branding for most of the Overwatch Heroes! (Long Post) [OC]

This is going to be a bit of a long artwork post. If you wish to just look through the Logos, you can view them here.

All Logos

Long Boring background time!

I started this project around the beginning of 2017 after I joined the Overwatch community near the end of 2016. I went to college for 2 years to earn a graphic design degree, and will be furthering my education later this year going back to university to learn Marketing and Branding. Creating logos, and brand identities is something I've loved doing for the past 2-3 years.

2 years ago I saw this amazing post that created a company with branding and identity for Mercy. It gave me the idea that all of the heroes would be fun to create unique and varied brand identities based on their lore, design, style, play style, dank memes, etc.

With that idea in my mind, I started this massive project around Janurary 2017 by starting off with Torbjorn, and going from there. Feburary of 2018 I started burning out as I felt I was running out of unique ideas for each hero.

As such, I missed a few heroes as I felt the unique styles they could have were already existent in other ones I created (Such as Genji and Hanzo) and there have been a few new heroes since then, but I've moved onto to other stuff as of currently.

With all of that boring background out of the way, I present my Overwatch Heroes brand identities! (All hosted through Behance/Imgur)

Company Name Product/Service Logo Branding
Shrike Herbal Teas Herbal Teas Logo Arabic Logo Behance Album
Bastion's Birds Animal shelter Adoption Agency Logo Behance Album
Doomilition Esports Team Logo Behance Album
Switch Pls Streetwear Clothing Logo Behance Album
Trash Mouse Tattoos Tattoo Parlour Logo Behance Album
DJ Lucio DJ Logo Behance Album
Deadeye Investigations Private Eye Logo Behance Album
Sno-Yo Frozen Snow (Ice Cream) Logo Behance Album
Arewa Cosmetics Cosmetics, lotions Logo Behance Album
Raptora Airlines Aviation Logo Behance Album
Blazing Affair Edgy Clothing Logo Behance Album
LOVEhardt Foundation Abuse/Poverty Charity Logo Behance Album
Mako's Smokehouse BBQ Restaurant Logo Behance Album
76's Smooth Classics Classic Radio Logo Behance Album
Cyberpunk'd Futuristic Body mods Logo Behance Album
Omnitect Hard Light Construction Logo Behance Album
Torbjörn’s Workshop Blacksmithing Logo Behance Album
Time Travel Taxis Really fast Taxis Logo Behance Album
Lacroix Pâtisserie Bakery Logo Behance Album
Hi There. Social Media App Logo Behance Album
Get Pumped! Fitness Nutrition Logo Behance Album
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Thank you for reading through this massive post (if you did, which I don't blame you if you don't). I had a lot of fun creating all of these different styles of logos, learning about 20 different art styles and how to recreate them. In the future, I may revisit this project with a clean slate and create brand identities for the heroes I missed or that came out after I stopped, such as Ashe, Wrecking Ball, Moira, and everyone's favorite, Brigitte.

I owe credit as well to a lot of websites that I found resources, stock imagery, and mock-ups. Including Pexel, Pixabay, GraphicBurger, MockupWorld, Mockup Club, Mockup Time, as well as many others I've likely long forgotten.

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